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by Mark Hofer Mark Hofer No Comments

College Applications: Secret Sauce Part II – Recommendations

College applications are evaluated on surprisingly few components: GPA, Standardized Test Scores, Essays, Recommendations, Extracurriculars, and FAFSA.

This can actually serve as a checklist for juniors as they tackle the college application process or a guide for freshmen and sophomores. I stress to students that they actually control many pieces of the college application process. Although maintaining high marks on some components – like GPA and the SAT/ACT scores – may not be easy, these metrics are actually a testament of making good choices, responsible time management, and understanding and communicating information effectively. These metrics also represent making good choices and seeking out support. Colleges know this and equate these numbers and habits with college readiness and potential, often using these metrics as the first major gatekeeper to admission. However, once this primary GPA/test scores gate opens, there are many equally – if not more important – pieces in gaining admission.

Essays are another important element of a competitive college application. Writing a good essay is equal parts formula, drafts, feedback, proofing and personal creativity. If enough time and resources are used appropriately, a student controls the success of his or her essay. Unsuccessful essays are most often the result of being rushed, undeveloped, and/or not proofed. Colleges know this.

Extracurricular activities are also a factor in providing an accurate and engaging illustration of character, interests, strengths, and potential. However, admissions evaluators mainly use this timeline and illustration of interests as supporting evidence of a student’s curiosity, passion, and commitment over time. But there is one piece of the application umbrella that is often ignored and left unattended and almost as an afterthought – recommendations.

In an increasingly competitive college admissions environment, recommendations are becoming more important than students can imagine. While many students come with high GPAs and test scores paired with impressive extracurriculars and compelling essays, recommendations are not controlled, created or submitted by the student. Or are they?

As a college admissions consultant and educational planner, I advise all students to practice building relationships with adults. Early! Although it may not be currently vogue among teens to seek out conversations with adults and ask for advice or help, the relationships built over time will be invaluable in life… and yes, possibly the source for references and recommendations. Colleges know that authentic recommendations provide evidence of a student’s long-term and genuine commitment to others over time. In addition, a good recommendation often gives insight regarding a student’s character, growth, maturity and even the applicant’s sense of humor.

While students often assume they have little control over recommendations written for their college applications, these application components often take the longest time to prepare and cultivate and are quickly becoming one of the most important. For this reason, one of the first things I teach students is an awesome four-step handshake… and challenge them to practice often. It’s just like Snapchat, but for real.

by Mark Hofer Mark Hofer No Comments

The College Essay – Are You A Hero? Yep.

The Iliad. The Odyssey. The Wizard of OZ. The Princess Bride. Harry Potter. Star Wars. Most episodes of My Little Pony.

These are some of the most popular stories in history and they all follow a simple progression referred to as The Hero’s Journey. Why is this formula so popular? It works. Many discussions and dissertations have attempted to discern why. The blueprint may satisfy the natural levers connected to human empathy, it may simply be the optimal path to convey a story, or it could be a sequence that humans naturally enjoy. But for whatever reason, it is an extremely effective way to tell a story.

Currently, many High School juniors are seriously starting to think about college and college applications. One of the main components of that campaign is the notorious and infamous Personal Statement Essay. It is, simply, a 650 – word statement of who you are and what’s important to you. How hard can that be, right? Actually, this component can often be the Achilles’ heel for many college applications and a quick toss onto the “Thank you, no.” pile. Fortunately, this does not need to be the case.

With history as a guide, I encourage students to leverage a technique that has worked for millennia. Describe a meaningful event in your life using the Hero’s Journey as a template to describe who you are and what is important to you. It does not have to be an epic adventure, the cure for world hunger or musings about winning a Pulitzer Prize. It actually shouldn’t be. I suggest students start the essay development process by describing a time they were happy, sad, scared, embarrassed or inspired. If it was an important experience for them, it can usually be used to provide evidence of maturity and examples of character. Does the essay describe your character and what is important to you? These are things that college application evaluators really want to know.

I also provide some basic tenets to guide students as they approach their essay. Start early. No, start early, as in six months early. The Ugly First Draft is the hardest. Use simple language. Allow time for great ideas to surface. Have people of different ages, cultures, religions, and perspectives read it and provide feedback. Have someone proof the last three drafts and then let it sit for three days to make sure there isn’t anything to add. Done. And one more thing, please do yourself – and every college admissions reader – a huge favor. Unless you have an incredible and unique twist, don’t write about sports. Even if you choose to write about My Little Pony, it will make a more memorable impression on evaluators as they wade through a half-filled pool of essays about sports.

For more college essay information:

A great book about successfully grappling with college application essays is by Ethan Sawyer – College Essay Essentials. His website, The College Essay Guy, specifically addresses essays and is also a great resource.

by Mark Hofer Mark Hofer No Comments

College Signing Day: Parents’ Final Exam

May 1st came and went a couple weeks ago. Historically it is known as May Day, but it is also the deadline for high school seniors to commit to the colleges they will attend. In my twenty-five years as an educator, I also distinguish May 1st as a major milestone in The Parenting Final Exam. It is one of the ongoing assessments of parents and their nearly two decades of fearless negotiating to impart knowledge, skills, and character on their children. This section of the exam has one question with multiple parts.

Is your eighteen-year-old prepared to successfully navigate the world?

The stakes of this exam are quite high; however, most of the questions are very well-known and can be prepared for and practiced years in advance. For example, parents can create a checklist and ask their children:

  • Can you put yourself to bed and wake up on time?
  • What is a healthy diet and can you manage your own eating habits?
  • Do you know how to budget and track your finances?
  • Can you do your own laundry?
  • Can you cook, and if so, what?
  • Can you establish a healthy life-balance: food, sleep, social life, job, school?
  • Are you a self-advocate and courageous?
  • Can you make friends?
  • Can you talk to adults?
  • Can you ask for help?
  • Do you know how to build a support system of people and services?
  • Can you make arrangements on an appropriate travel system?
  • Do you know what compound interest is and why it is important?
  • Can you give a good handshake and carry a conversation?
  • Do you reflect on your choices often and seek to improve yourself?

It is extremely rare for an eighteen-year-old to provide evidence for all these skills, but those who can will have more time to focus on academics and be quickly distinguished from other applicants. In an increasingly competitive college application world, such a distinction is invaluable. But what are the basic skills that can be taught and practiced over time to prepare for this evaluation?

As an educator, I know how much students love to ask, “Will this be on the test?” But for this final exam, parents can give their children an incredible gift by starting early and insisting, “Pay attention. This will all be on our Final.”

The main sections of the Parents’ Final Exam include: 

Tangible Skills:

  • Cooking
  • Cleaning (self, clothes, environment)
  • Financial literacy
  • Communication (in all forms)

Intangible Behaviors

  • Self-regulation:
    • Sleep
    • Persistence
    • Eating habits
    • Courage
    • Self-esteem
    • Humility
    • Courtesy/Social-graces

I speak with dozens of college students each week and when I ask “What do you wish you had known before going to college?” the three most common answers that college freshmen offer are directly related to these skills and include:

  1.  Reflection and Self-regulation. How to say “No.” Nearly every college student wants to do it all, sign up for every club, and take advantage of every opportunity. Overextending is the most common freshman – and sophomore – mistake.
  2. Life balance. Learning to stay on top of academics while also attending to all the things that were done for them in high school. For example, “Do you know how long it takes to do laundry and how easy it is to oversleep?”
  3. Life skills. How to do “adult things” like make paying bills, making reservations, and how to keep a calendar and make appointments.

Many parents limit their teens’ tasks and obligations in order to provide more time to concentrate on academics. In most cases, this actually creates an incredibly difficult transition to college, and more importantly, adulthood. Helping teens learn “adult stuff” and social soft skills – like a good handshake, saying “Please” and “Thank you,” and holding the door for anyone– prepares teens for college, as well as the college application and admissions process too. Here’s how…

An increasing percentage of students applying to top schools have very high grades, have taken rigorous classes, and scored extremely well on standardized tests. Colleges expect this level of rigor and success; however, as college admissions have become increasingly competitive, the margin between metrics such as GPA and the standardized test scores of those applying has narrowed considerably. While many factors drive this narrowed gap – especially between the top 20% of applicants – colleges are increasingly looking beyond traditional indicators of potential and college success, such as: grades, test scores, recommendations, and essays. Schools now evaluate students for je ne sais quoi or “special sauce” – things that are less standardized and definitely harder to quantify, such as: nicenessgrit, and mindset.

Schools have always looked for such indicators of maturity and social grace, but with increasing competition and the sheer number of applications, this is how students can shine brightly, even in a crowd of achievers.

As colleges turn to these social skills and behaviors as an indication of maturity and college readiness, such skills become even more valuable for college applications, but in reality, they are an indicator of parents preparing their children for college, and life. Teaching niceness, humility, reflection and how to make their own salad dressing can actually make teens stand out in college applications. These are also the same skills that are useful in a job interview, or on a date, and when they raise children for their own Parenting Final Exam, which is actually part of the Grandparenting Final Exam too.

by Mark Hofer Mark Hofer No Comments

CRM – A Little Secret In College Admissions

All college applicants are constitutionally equal; however, they are not evaluated equally. Increasingly, more colleges are employing highly refined algorithms to quantify and qualify the current and future financial characteristics associated with an applicant and his or her family. These algorithms – called Customer Relationship Management tools, or CRM algorithms – can be used to identify which students and families will provide the highest return (dollars and social promotional impact) on their investment/admission. Students and families with a higher potential in these areas (according to CRM qualifiers) are favored more highly than those students and families with lower CRM evaluation potential. In short, applicants and their families are evaluated as commodities by a computer. Using this information for admission decisions may easily increase the gap – choose whichever gap you wish: education, economic or social mobility – rather than reduce it.

Colleges are in business. Each is required to meet a bottom line in order to serve its mission. For private and state schools there is a balance between meeting a financial bottom line while providing the best educational opportunity possible. A for-profit college must provide the greatest return for its investors, and additionally, meet its educational charter to maintain certification. CRM tools are employed by schools to identify those students – and their families – who can best meet the financial goals of the institution. For many colleges, the use of CRM tools is justified as a business and efficiency decision.

The gap keeps getting wider. While many schools pay lip service to increased diversity through everything from recruiting socioeconomically disadvantaged students to needs-blind admissions, percentages, and metrics of diversity continue to tell a different story. It is rare to find an elite private school with student body percentages of affluent Caucasians hovering near or less than sixty-five percent. This is driven by many factors, some transparent and justified, while others are covert and unspecified – CRM tools being one of them.

Schools justify the large financial expenditure on CRM systems by highlighting the very real need to evaluate increasing numbers of applications and identify students with the highest potential to graduate and successfully enter the professional world. These are true statements, and a school would not be practicing due diligence by ignoring these challenges. For example:

Ellucian CRM Recruit is advanced student recruitment, admissions, and enrollment management software that provides insight into your prospect pool, using enrollment probability and predictive modeling to help you identify your ideal prospects. – Ellucian CRM

The easiest way for universities to reach a harmonious state with their stakeholders is by implementing a modern CRM for higher education. A CRM provides valuable insights about your students, allowing you to nurture stronger and more personal relationships with prospective and current students but also with alumni.  – Full Fabric (CRM developer)

This sounds prudent.This sounds appropriate. However, some schools additionally employ CRM data and analysis to provide selective and biased admission as well as financial aid privileges. For example, two students with equal metrics (GPA, test scores, extracurricular activities) may not be provided the same financial aid package and incentives. Why? CRMs influence financial aid offerings based on each student’s anticipated and projected future financial as well as social marketing potential for the school. Those CRM predictions and recommendations are heavily influenced by the socioeconomic position of the student’s parents.

An admitted student from a wealthy family may actually receive a much higher “merit aid” offer than a student with the same metrics but with a much higher financial need. The reason is simple. The long-term financial and social return for universities has been shown (according to data used in CRM algorithms) to be higher for those students from affluent families. For this reason, schools will provide higher financial aid offers to sway affluent students to accept their admission rather than accept a lower offer from another school. Statistics show that this tactic works. Unfortunately, the CRM’s evaluation can leave an economically disadvantaged student (with equally high potential) unable to accept the admission. God Bless the Child…

by Mark Hofer Mark Hofer No Comments

Red Bricks and Fountains – The Carolina Schools

Yes, there is a Greenville, North Carolina as well as a Greenville, South Carolina. Who knew? After learning that important geographical lesson, I visited nine colleges and universities in those fine states last week. I also found out that Tennessee didn’t want to be left out of the competition and they too have Greeneville, Tennessee. There should there be a law against such overzealous use of a single town name.

While walking the campuses of Duke, Elon, Furman, Queens and Wake Forrest in the Carolinas, one quickly identifies three things that southern colleges take great pride in: gorgeous red brick architecture, impressive fountains, and incredibly manicured green spaces. In addition, if you are not from the south, you cannot help but notice a certain formality to social interactions that the west coast does not practice with the same fervor. “Please” and “Thank You” are integral – and expected – parts of nearly every interaction and not holding the door for others is inconceivable. Southern California may ooze being laid back, but the South has it beat hands down for basic manners.

While phrases like “Oh, you’re from away” and “Doesn’t that get on your very last nerve,” may seem foreign at first, they quickly work into your own statements. In addition, the students, professors and admissions representatives I spoke with were some of the politest and genuinely warm people I have found on any campus. Nowhere was this more clearly demonstrated than during my continued quest for the ultimate grilled cheese sandwich while on the Queens University campus in Charlotte.

When I enquired about my favorite academic comfort food I was told, “Go to the Lion’s Den. They will make you one.” You can imagine my disappointment when I arrived only to find there was no grilled cheese sandwich listed on the menu, so I inquired and was answered with, “Why sure. What would you like? I’ll make it any way you would like.” Now that is a reason to go to school in the south!

by Mark Hofer Mark Hofer No Comments

San Diego – Colleges and Grilled Cheese Nirvana!

In an attempt to get warm and dry out from the Seattle winter, I spent a couple days touring San Diego schools. The first things a student should know about San Diego is, the sunshine is amazing and the beach is near. Students at each school were quick to remind me that you can study hard all week and still have a great time at the beach with friends on the weekend. In addition, the overall feel of each San Diego campus I visited is… laid back and relaxed. Read more

by Mark Hofer Mark Hofer No Comments

Every Day Is An Interview…

A surprising number of high school seniors – yes, even those with incredible grades and test scores! – are stressed and anxious about having a one-on-one interview as part of the college interview process. The reason is quite simple. Many teenagers have had very few sit-down, personal conversations with an adult they don’t know. However, any well-meaning adult can provide some vital and important practice to minimize the angst. Such “practice” will also pay off in many unanticipated ways, but especially in situations like the college interview. Read more

by Mark Hofer Mark Hofer No Comments

School Choice, Stress and The Six P’s

A friend of mine often calls attention to “The Six P’s of Planning” when characterizing his athletic performances. He also likes to wait a second or two before announcing, “Prior Planning and Preparation Prevents Poor Performance.” I have also found his little mantra to be an effective approach to college selection and applications. Front-loading resources (including time) in order to gain long-term and more meaningful benefits is critical to college admission success, and asking a few critical questions of students and families can decrease the stress that is too often encountered during the process of applying to and selecting a college. Read more

by Mark Hofer Mark Hofer No Comments

One of Four in Washington State

It’s official. I have passed the national Certified Educational Planner exam, the last step in obtaining the CEP credential. There are now four CEPs in Washington State and fewer than two hundred and fifty certified college admissions counselors in the country.

Certification is granted to those consultants and counselors who meet stringent application requirements including a Master’s degree or higher, specialized training, significant professional experience, and involvement in professional activities and organizations.  Certification also includes a board-certified examination, covering both institutional and professional knowledge; a list of professional references; a pledge to adhere to stringent ethical practices; ongoing professional development and documented tours of over fifty colleges.

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